Indian agencies managed to win five Silver Pencils at the 2011 edition of One Show and One Show Design. McCann Worldgroup, Contract each won a Pencil for India at the One Show, while TBWA won two and Ogilvy & Mather bagged one Silver respectively in Design.
McCann Worldgroup won its metal for its campaign 'The Cascade of Books' for Videocon in the 'Out of Home – Single' category, while Contract bagged it for their work titled 'Save' for Environment Friends in the ' Public Service: Outdoor and Posters – Campaign' category.
At the One Show Design, TBWA won their metals for their campaign 'Immigration Stamps – Calendar' created for Yatra.com in the categories 'Collateral: Promotion' and 'Direct Mail – Single'. Ogilvy & Mather won its Silver for campaign titled 'All About Acupressure' for Dr. S. M. Vaidya in the 'Corporate Identity – Single' category.
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