DDB Mudra, TBWA win Gold at One Show Design Awards 2012

Out of the Box bags Silver, JWT and W+K win Bronze

May 09, 2012 12:35:00 PM | Article | Manmohan Taparia

Five entries from India have won metal at the One Show Design Awards announced on May 7 in New York.

DDB Mudra Group Mumbai won a Gold Pencil in the category of Collateral Design / Posters - Single for Volkswagen, for its entry 'Iconic'. TBWA\India Mumbai won a Gold Pencil for entry 'Elephant Combs' for client MKV Household Products, in the category of Branding / Logo Design

Commenting on the win, Pratap Bose, chief operating officer, DDB Mudra said, "We are delighted to have won our first ever Gold at the One Design Show, specially for a brand like Volkswagen. A lot of credit goes to Manish Darji, the art director, designer and illustrator of the campaign. On a closer look, the design itself is very subtle, as it encorporates the iconic design of the Beetle amongst other icons over the years."

Out of the Box Delhi won a Silver Pencil in the Branding / Logo Design category, for its work on UPDN Broking, titled 'UPDN'.

Two Bronze Pencils went to Indian entries. One went to JWT entry 'Baddie Bags' for client Lifestyle. Wieden+Kennedy New Delhi accounted for the other Bronze Pencil, awarded for its entry 'Onboard food packaging' in the Package Design Campaign category for client Indigo Airlines.

View all the entires here


2012 One Show Design Gold Pencil
Title: Elephant Combs
Category: Branding / Logo Design
Agency: TBWA\ India / Mumbai
Client: MKV Household Products
Art Director: Rishi Chanana
Creative Director: Rahul Sengupta, Rishi Chanana
Designer: Rishi Chanana
Illustrator: Rishi Chanana
Photographer: Rishi Chanana
Writer: Rishi Chanana, Shagun Seda
Annual ID: number 12008D
2012 One Show Design Gold Pencil
Category: Collateral Design / Posters - Single
Client: Volkswagen
Title: Iconic
Art Director: Manish Darji
Creative Director: Bobby Pawar, KB Vinod
Designer: Manish Darji
Illustrator: Manish Darji
Writer: Akhilesh Bagri
Annual ID number: 12027D



Award: Silver
Media: Branding
Category: Logo Design
2012 One Show Design Silver Pencil
Category: Branding / Logo Design
Agency: Out of the Box / New Delhi
Client: UPDN Broking
Title: UPDN
Agency: Out of the Box
Art Director: Viral Pandya
Creative Director: Viral Pandya, Guneet Pandya, Sabu Paul
Designer: Prachi Grover, Viral Pandya
Writer: Vaibhav Pandey, Viral Pandya
Annual ID number: 12009D


Award: Bronze
Media: Collateral Design
Category: P.O.P and In-store Campaign
2012 One Show Design Bronze Pencil
Category: Collateral Design / P.O.P. and In-Store - Campaign
Agency: JWT India / Mumbai
Client: Lifestyle
Title: Lifestyle Baddie Bags
Art Director: George Abraham
Creative Director: Senthil Kumar
Writer: Vijay Joseph
Annual ID number: 12037D


Award: Bronze
Media: Package Design
Category: Package Design-Campaign2012
One Show Design Bronze Pencil
Category: Package Design / Package Design - Campaign
Agency: Wieden+Kennedy / New Delhi
Client: IndiGo Airlines
Title: Onboard Food Packaging
Art Director: Sarah Fotheringham , Hanif Kureshi, Rocky , Latheesh Lakshman
Creative Director: V. Sunil
Illustrator: Reshidev R.K.
Writer: Sarah Coles, Keshav Naidu, Hemant Anant Jain, Molona Wati Longchar
Annual ID number: 12022D