N K Proteins Ltd, an edible oil company that owns the Tirupati Oil brand, has signed on Ignite Mudra as its strategic branding partner, in order to help the brand chart its growth trajectory at the national level. According to a press statement, there was no formal pitch process. The account size is estimated to be around Rs. 10 crores.
Commenting on the key growth objective for the company, Nilesh Patel, managing director, N K Proteins Ltd, said, “The national edible oil market is at an exciting stage of development and seems to offer challenging opportunities for new brands. We believe that with a partner like Ignite Mudra we can create strong memorable brands in this market. Ignite Mudra will assist us in achieving our growth objective in a holistic manner.”
Commenting on winning the account, Sudarshan Banerjee, head, Ignite Mudra, said, “N K Proteins is a prestigious win for us, because we see potential in building strong national brands from this company. The category challenges and the brands are the right fit with Ignite Mudra’s competencies. We believe we can do some game-changing work for the brand and look forward to doing it well.”