Campaign India Team
May 06, 2011

Ignite Mudra bags Govind Rubber Limited mandate

Govind Rubber Limited is a player in the bicycle tires space

Ignite Mudra bags Govind Rubber Limited mandate

Govind Rubber Limited (GRL), a player in the bicycle tires market, has appointed Ignite Mudra as its strategic branding partner to pursue its growth ambitions in the bicycle tires and allied businesses. GRL is a part of the SiyaramPoddar conglomerate which has interests in tires, textiles, garments and furnishings.

Commenting on the development, Rahul Poddar, director, GRL said, “The last decade has seen some exciting changes in the bicycle market and the scenario today is very challenging. We believe that with a partner like Ignite Mudra, we can grow the business and create a powerful brand name for ourselves. Ignite Mudra will also be assisting us in our ventures into other related businesses. We’re looking forward to a long-term relationship with them.”

On winning this account, Sudarshan Banerjee, head, IgniteMudra added, “GRL is a prestigious win for us. The brand is a leader in its business and has a huge potential for growth. The challenges presented by the category are right up the Ignite Mudra alley. We believe that some truly exciting work can be done and  look forward to the journey ahead.”

Campaign India

Related Articles

Just Published

22 hours ago

TikTok faces criticism over content moderation

A debate arises over whether the short video site is doing enough to moderate content, with some calling for a ban.

23 hours ago

Pampers welcomes babies to the world with hope

Watch the film conceptualised by Leo Burnett here

23 hours ago

Work from home diary: Atmanirbhar is a huddle of one

Working from home is no good for passionate and spontaneous folks in the business of ideas, says the author