Campaign India Team
May 06, 2011

Ignite Mudra bags Govind Rubber Limited mandate

Govind Rubber Limited is a player in the bicycle tires space

Ignite Mudra bags Govind Rubber Limited mandate

Govind Rubber Limited (GRL), a player in the bicycle tires market, has appointed Ignite Mudra as its strategic branding partner to pursue its growth ambitions in the bicycle tires and allied businesses. GRL is a part of the SiyaramPoddar conglomerate which has interests in tires, textiles, garments and furnishings.

Commenting on the development, Rahul Poddar, director, GRL said, “The last decade has seen some exciting changes in the bicycle market and the scenario today is very challenging. We believe that with a partner like Ignite Mudra, we can grow the business and create a powerful brand name for ourselves. Ignite Mudra will also be assisting us in our ventures into other related businesses. We’re looking forward to a long-term relationship with them.”

On winning this account, Sudarshan Banerjee, head, IgniteMudra added, “GRL is a prestigious win for us. The brand is a leader in its business and has a huge potential for growth. The challenges presented by the category are right up the Ignite Mudra alley. We believe that some truly exciting work can be done and  look forward to the journey ahead.”

Source:
Campaign India

Related Articles

Just Published

2 hours ago

As newsprint prices go up, industry seeks help from ...

Ahead of the 2021 Union Budget, the INS has asked Union finance minister Nirmala Sitharaman to help print media tide over the crisis that the pandemic caused

4 hours ago

Haymarket records annual profits of £8.3m despite ...

More than 75% of revenues came from digital, data and live activity

4 hours ago

Does Publicis M&A chatter show holding companies ...

Private equity has been looking at agency groups

4 hours ago

82.5 Communications bags Slice's creative mandate

Agency's Bengaluru office to handle the fintech service for the youth