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Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.
In an attention-scarce world, design is no longer a luxury—it is the launchpad of your sales journey, says CreateBytes co-founder and CEO.
Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.