In its fourth edition, the IAA Olive Crown Awards has introduced a ‘Corporate Social Crusader’ award. This award will honour a company’s commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society, moving one step ahead of the Olive Crowns which honour communication excellence in sustainability.
MG Parameswaran, chairman, Olive Crown Awards, said, “This is a special award that we will present to a corporate that has let its actions speak louder than its words. The award will celebrate a corporate social initiative undertaken in the last year. We will have a special jury consisting of senior people representing corporates and advertising. With the changes in the Companies Act with respect to CSR, we felt there was a need to focus sharply on this activity”.
Srinivasan K Swamy, president, IAA India Chapter, said, “The Olive Crown Awards are already being seen as a cause. This provided us an ideal platform to launch this very meaningful Corporate Social Crusader Award. We already have the Green Crusader Award where recipients of great eminence have graced our event. This will be another such coveted award.”
More details on the new award category (and other categories) of the IAA Olive Crown Awards 2014 are available at iaaindiachapter.org. The last date for sending entries is 31 January 2014.
The awards will be presented in Mumbai in March 2014.