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Hungama has partnered with the upcoming Shah Rukh Khan starrer 'Billu' and created an application for social networking sites. The core thought behind the creation of this application was the theme of the movie - rekindling old friendships. Named 'Dosti ke Rang, Shahrukh ke Sang', the application enables old, sometimes forgotten friends from school, college, etc. to reunite.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.