Campaign UK Team
Jul 18, 2012

How the Greatest Show on Earth was cut down to size

The director of the BBC's Olympic Games trail, Pete Candeland, explains how narrative and music informed the realisation of the animation.

Pete Candeland: Director of the BBC's Olympic Games trail

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

9 minutes ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

1 hour ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

5 hours ago

2026 is looking bright for commerce media: WPP

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.

5 hours ago

Woolley Marketing: All I want for Christmas is… to ...

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter than ever.