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Thanks to ‘digital’ it is now possible for brand owners to create marketing that is both more useful, and more valued than the host product says the author
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Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.
The Stranger Things-themed activation in Delhi-NCR extends the in-app Telekinesis Store into an offline space.