Like every occasion, brand campaigns have filled our inbox in the build-up to Valentine's Day.
Here are some of the campaigns that stood out.
Borosil celebrated this day, the first since the decriminalisation of Section 377, by showing its support for the LGBT community. The brand looks to spread the message of ‘love is love’ by telling a story of a two women in love.
Candere by Kalyan Jewellers
A film for Candere by Kalyan Jewellers shows a female protagonist being gifted a jewellery set to celebrate the day by her in-laws. The in-laws are filling in for their son who is an army personnel.
KFC has rolled out Bucket Bae. The bucket talks chicken, plays music and more. It doles out audio responses for users.
Parle Hide & Seek
Parle Hide & Seek rolled out a set of GIF’s and stickers on Giphy.com, around the brand's messaging - Don't hide from the one you're seeking. The GIFs were introduced with two films showing interactions with two young couples.
The Man Company
The brand has released a film that showcases unconventional couples. Along with this, a campaign on its website urged couples to share their own unconventional stories.
And some international campaigns...
Refuge "Valentine's Day" by McCann Bristol
Refuge has released a reversible poem that shines a spotlight on controlling behaviour and domestic violence.
Read one way, the poem tells the story of a whirlwind romance, but when read in reverse it depicts the terrifying reality of living with a perpetrator of domestic violence. The work continues the charity's reversible poems released before Christmas.
Three "Phones are good: Valentine's Day" by Wieden & Kennedy London
Three's Valentine's Day campaign is dedicated to the ones we love the most: our phones.
The ads continue the #PhonesAreGood activity from last year, taking on smartphone cynics and proving (with a dose of humour) how mobiles have transformed our lives – in this case, romance and relationships. Three will also launch a love-inspired takeover at its stores, with the flagship location on Oxford Street hosting an installation of thousands of roses to help fuel flirting.