Horlicks has roped in Bollywood child artist Darsheel Safary, of Taare Zameen Par fame, as its brand ambassador. Safary will endorse Horlicks for a period of one year. He will be a part of the new Horlicks cold consumption campaign designed by JWT in which Safary plays a school going kid who is infatuated by a girl in his class. Due to a twist in the tale, he ends up looking like a fool when he tries to impress the girl he likes. Horlicks then steps in to give him a simple and easy way to look cool to impress all the girls. Safary will also be a part of the subsequent campaigns of the brand for the next one year.