Horlicks ropes in Darsheel Safary as brand ambassador

Horlicks has roped in Bollywood child artist Darsheel Safary, of Taare Zameen Par fame, as its brand ambassador. Safary will endorse Horlicks for a period of one year. He will be a part of the new Horlicks cold consumption campaign designed by JWT in which Safary plays a school going kid who is infatuated by a girl in his class. Due to a twist in the tale, he ends up looking like a fool when he tries to impress the girl he likes.  Horlicks then steps in to give him a simple and easy way to look cool to impress all the girls. Safary will also be a part of the subsequent campaigns of the brand for the next one year.