Campaign India Team
Feb 03, 2011

Honda appoints Grey Delhi to handle creative duties for Brio

The car is expected to launch around September.

Honda appoints Grey Delhi to handle creative duties for Brio

Grey Delhi has managed to bag the creative duties following a multi-agency pitch for Brio, the new car from Honda Siel stable. Brio will be launched around September 2011. The mandate was awarded to the agency following a pitch process started in November 2010.

Confirming the appointment, Jishnu Sen, chief operating officer, Grey Worldwide, said, “Winning the Honda business is really exciting. It’s a huge brand, an exciting category and the work was just really good. Not only did we beat all the biggies again, it gives our recent success a national perspective. Now all our offices have shown they can beat the best and be a force on their own.”

For the record, communication duties for Honda Jazz rest with Meridian Communications, Delhi, while Dentsu Marcom is in charge for all the other car brands under the Honda umbrella, including Accord, Civic and City.

Campaign India

Related Articles

Just Published

6 hours ago

Vishnu Mohan to depart Havas Group

A reorganisation will see management of the region shifting to Alberto Canteli, currently CEO of Middle East and Eastern Europe, except for India, which will continue under Rana Barua

6 hours ago

Tata Coffee Grand brews the Shik-Shik-Shik way

Watch the film conceptualised by Lowe Lintas

6 hours ago

Times Network could take action against BARC after ...

The network is also intending to initiate legal proceedings against the individual perpetrators

7 hours ago

Short-form content drives viewership for long-form: ...

WWE's Mike Levin and Sheetesh Srivastava engage in a chat with Campaign India about India as a priority market, diversity, OTT consumption and more...