Home Credit India appoints Social Panga

Account won post a multi-agency pitch

Aug 24, 2022 02:32:00 PM | Article | Campaign India Team Share - Share to Facebook

Social Panga has been awarded the creative and digital mandate for Home Credit India. 
 
The account was won post a multi-agency pitch and will be handled by Social Panga’s Gurugram office. 
 
Ashish Tiwari, chief marketing officer, Home Credit India, said, “In the post-Covid world with business objectives being rewritten, for Home Credit India’s new approach, we found Social Panga, an emerging digital marketing agency, has made its presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands including financial services and as a young creative agency is completely in-sync with the pulse of the new-age consumers cum digital citizens. We are delighted to have Social Panga as our marcomm partner and are sure together we will be able to redefine the Home Credit brand and connect with relevant consumers in the endeavour to fulfil aspirations.” 
 
Himanshu Arora, co-founder, Social Panga, said “This is a huge win for us. To be given the opportunity to drive strategies and creative communication for Home Credit India, a part of the huge Home Credit Group with more than one crore customers is a big accomplishment for us. The team is elated to get started and is already looking forward to embarking on this informative journey. Keeping in mind our reputation to strive in the digital space, we are all set to bring our innovative ideas and curate communication that brings Home the goals and ambitions of the client.”