Campaign India Team
Sep 16, 2022

Hitachi responds to BEE's advertisement about compliance

Issues statement that the batch of the cassette model production has been stalled

Hitachi responds to BEE's advertisement about compliance
Earlier this week, the Bureau of Energy Efficiency (BEE) published an advertisement in the New Indian Express, which was picked up by Karthik Srinivasan and shared on social media. The advertisement revealed that a Hitachi Air Conditioner failed an energy performance test.
The brand's RAG124HYD model claimed that its ISEER (Indian Seasonal Energy Efficiency Ratio) was 3.16. However, the BEE measured it to be 2.78. 
Following which, Campaign India reached out to Johnson Controls-Hitachi Air to understand the brand's response to the same.
The brand has stated that this issue has been corrected, by stopping production of the problematic batch. It shared that it will also roll out a new model soon.
Here's the full statement:
We, Johnson Controls-Hitachi Air Conditioning India, continue to be committed towards delivering the best solutions to our customers. With changing consumer requirements, consumer preferences and sensibilities we have constantly transformed our products to become more efficient, environment-friendly, energy efficient and futuristic. We have a wide range of products which have not only earned excellent energy efficiency ratings but have also set high standards in the industry. We are aware of the BEE test matter for cassette model # RAG124HYD, this problem was with one particular model in just one batch. As soon as the issue surfaced we stopped production of this particular SKU of R 22. We have the new model ready with a Green refrigerant which will be launched very soon. Only a very small volume of this SKU was sold, just 0.1% of this model of our total volume sales of ACs. We will continue to manufacture top-quality products with all applicable Global & Local standards. Hitachi has held the position of one of the top air conditioning companies in the country, rewarded by the trust of our consumers. Our sustained efforts will be invested towards delivering nothing but the best to our customers.
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

16 hours ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

19 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

19 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

19 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.