Campaign India Team
Sep 16, 2022

Hitachi responds to BEE's advertisement about compliance

Issues statement that the batch of the cassette model production has been stalled

Hitachi responds to BEE's advertisement about compliance
Earlier this week, the Bureau of Energy Efficiency (BEE) published an advertisement in the New Indian Express, which was picked up by Karthik Srinivasan and shared on social media. The advertisement revealed that a Hitachi Air Conditioner failed an energy performance test.
 
The brand's RAG124HYD model claimed that its ISEER (Indian Seasonal Energy Efficiency Ratio) was 3.16. However, the BEE measured it to be 2.78. 
 
 
Following which, Campaign India reached out to Johnson Controls-Hitachi Air to understand the brand's response to the same.
 
The brand has stated that this issue has been corrected, by stopping production of the problematic batch. It shared that it will also roll out a new model soon.
 
Here's the full statement:
 
We, Johnson Controls-Hitachi Air Conditioning India, continue to be committed towards delivering the best solutions to our customers. With changing consumer requirements, consumer preferences and sensibilities we have constantly transformed our products to become more efficient, environment-friendly, energy efficient and futuristic. We have a wide range of products which have not only earned excellent energy efficiency ratings but have also set high standards in the industry. We are aware of the BEE test matter for cassette model # RAG124HYD, this problem was with one particular model in just one batch. As soon as the issue surfaced we stopped production of this particular SKU of R 22. We have the new model ready with a Green refrigerant which will be launched very soon. Only a very small volume of this SKU was sold, just 0.1% of this model of our total volume sales of ACs. We will continue to manufacture top-quality products with all applicable Global & Local standards. Hitachi has held the position of one of the top air conditioning companies in the country, rewarded by the trust of our consumers. Our sustained efforts will be invested towards delivering nothing but the best to our customers.
Source:
Campaign India

Related Articles

Just Published

1 day ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

2 days ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

2 days ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

2 days ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch