SAB improves further
Week 34 threw up no surprises, with STAR Plus continuing to lead with 369 GRPs (TAM, HSM, CS 4+) followed by Colors with 316 GRPs.
Zee was at 245 GRPs and Sony at 204.
SAB TV continued to improve and finished the week with 122 GRPs, while Imagine slid further to 78 GRPs
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At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
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23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.
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Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
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