SAB improves further
Week 34 threw up no surprises, with STAR Plus continuing to lead with 369 GRPs (TAM, HSM, CS 4+) followed by Colors with 316 GRPs.
Zee was at 245 GRPs and Sony at 204.
SAB TV continued to improve and finished the week with 122 GRPs, while Imagine slid further to 78 GRPs
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Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Shares will vest over five-year period.
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As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
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While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
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