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Jul 24, 2008
Hide n Seek banks on temptation again
Parle’s Hide n Seek has launched a new TV campaign featuring brand ambassador Hrithik Roshan. Hide n Seek’s communication has been based on the platform of temptation and its tagline Tasty Itna Ki Dil Aa Jaye attempts to communicate the idea that Hide n Seek could be the starting point of a romance. This time around, it was decided that the creative would give a different twist to the idea of enjoyment, from the earlier TVC which featured Hrithik on the dancefloor.
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