Hide n Seek banks on temptation again

Parle’s Hide n Seek has launched a new TV campaign featuring brand ambassador Hrithik Roshan. Hide n Seek’s communication has been based on the platform of temptation and its tagline Tasty Itna Ki Dil Aa Jaye attempts to communicate the idea that Hide n Seek could be the starting point of a romance. This time around, it was decided that the creative would give a different twist to the idea of enjoyment, from the earlier TVC which featured Hrithik on the dancefloor.