Havas Media has won the digital mandate of Caterpillar India. The account was won following a multi-agency pitch.
Deepak Aggarwal, marketing and business strategy manager –South Asia, Caterpillar, commented, “In Havas Media we saw a perfect partner. Their passion was outstanding. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding. We are keen to utilise the power of digital marketing for our growth, and Havas Media has demonstrated the right direction.”
Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “We are delighted at the win. We believe in creating meaningful brands and Caterpillar is an excellent example of such a brand which shows devotion to the customer. It gives us further scale in our southern operations – specially Bangalore. Look forward to a great partnership.”
Mohit Joshi, managing director, Havas Media India, added, “Digital is the future and Havas’ ‘digital at core’ philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Caterpillar.”
Ranjoy Dey, head of digital, Havas Media India, said, “Caterpillar is a great brand to be associated with. It operates in a category that will drive us hard to constantly innovate and execute unique digital marketing tools and avenues. We look forward to this opportunity.”
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