Havas Media Group India has appointed Nitin Karkara as head of its digital operations. Karkara's mandate at the agency will be to promote and drive growth for the 360-degree digital offering. He replaces Ranjoy Dey who has moved on from the agency. Karkara was previously at Cheil.
Anita Nayyar, CEO Havas Media Group India and South Asia, said, “Nitin is an accomplished and seasoned professional. He has the rare mix of leading from the front, both from the client and agency side. We’ve had tremendous organic digital expansion. Although, digital cum mobile has been a core part of every new business win, Havas Media today is a firmly established fully integrated media company providing both online and offline solutions. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries. Havas Media has the team, the capabilities and is well positioned to be a data driven partner to Indian brands across sectors driving their overall marketing and goal strategy.”
Mohit Joshi, managing director, Havas Media Group India, added, “Our digital at the core and meaningful connections planning philosophy has always impressed clients. Nitin will only add more value and strengthen our philosophy by nailing the clients’ challenges in the context of digital and mobile marketing.”
Karkara said, “Havas Media Group is one of the pioneers in bringing their integrated media and creative offerings with specialized proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialized tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.”
He has also worked with Samsung, Sapient, Coca Cola, Wunderman, Ogilvy, ISHIR Digital, and GlobalLogic.