Havas Group India’s Shobiz rebrands after completing 40 years
Shobiz was founded by Rehmatali Tobaccowala in 1982. Sameer Tobaccowala, the current CEO, took the reigns from his father in 1990
Mar 16, 2022 08:51:00 AM | Article | Campaign India Team
Shobiz, the experiential communication agency of Havas Group India, has completed 40 years in India.
Founded in 1982, the Mumbai-headquartered Shobiz houses four offices and over 250 plus professionals pan-India.
To commemorate this milestone, Havas Group India and Shobiz have launched a new brand identity and logo, ‘Shobiz Havas’, to display the company’s integration with the French network.
In addition, Shobiz has also launched a 40-year celebratory logo to mark this occasion.
Shobiz was founded by Rehmatali Tobaccowala. Sameer Tobaccowala the current CEO of the agency, took the reigns from his father in 1990 when he joined the agency as director.
The agency is known for relaunching Coca-Cola in India in 1993 after a gap of 16 years. It has also worked with brands such as Liril, Mahindra Ford, Tata IBM, Fiat, Opel Astra, and Mahindra Ford Escort, among others.
Rana Barua, group CEO, Havas Group India, said, “I want to congratulate Sameer and the entire team at Shobiz Havas for achieving this tremendous milestone. Its legacy and reputation in the market are unrivalled. Over the last four decades, Shobiz has gone through several transformations, but the one over the last two years was perhaps the biggest in the history of the company and reflects in the business growth of the company despite the market challenges. Very soon, the company will venture into newer functions and partner many of our group companies to offer a meaningful and seamless brand journey to clients.”
Sameer Tobaccowala, CEO, Shobiz Experiential Communications, said, “The legacy of Shobiz in the field of experiential is unmatched. The brands that we built over the last four decades and the long-standing client relationships that we cherish are testimony of this legacy. I take this opportunity to thank everyone who associated with us over the years. A huge thanks to Havas Group global and Rana Barua, group CEO, Havas Group India, who stood by us when we were at our lowest. I also want to thank my team for their unwavering support. Lastly, we wouldn’t have been here without the business acumen of my father Rehmatali Tobaccowala, who taught us to never say never, always be open to learn and do it all with impeccable humane touch and a sense of joy.”