Campaign India Team
Aug 31, 2010

Happy wins iCube account

The creative agency won the account for the mobile handsets in a multi-agency pitch.

Happy wins iCube account
Happy wins iCube account

iCube, the Bangalore-based mobile handset brand, has appointed Happy Creative Services for its advertising account, following a competitive multi-agency pitch.

Launched over a year ago, iCube is said to have  expansion plans in the offing, beginning with the roll out of new models. Happy has been entrusted with the entire creative planning and execution in this regard.

“iCube has been received very well in the market and its success has exceeded our expectations from day one. We feel the time is right to take the brand to the next level and ensure it connects with people in more ways than one," said Siraj Fulara and Mohsin Fulara, directors at Telelogix. "In Happy we found the right mix of creative and strategy brought together in a fresh way, which we believe is the only way one can succeed in a cluttered market of mobile phones. We also found an instant connect in the fact that that they are young and passionate, just like us.”

Kartik Iyer and Praveen Das, directors and co-founders of Happy, added, “There is nothing more exciting and dynamic as the mobile phone market in India today. So much good work has been done, yet there is so much more room for great work to be done. We look forward to building this brand and celebrating its success in a truly happy way. Making a clear winner out of so many brands will be the deliciously challenging task.”

Source:
Campaign India

Related Articles

Just Published

17 minutes ago

Haymarket launches new global brand Performance ...

New title will be 'source of truth' for fast-growing digital sector

22 minutes ago

VMLY&R boss Jon Cook opens up on DE&I

The global CEO of the WPP network was challenged to a public conversation by the agency’s Walter T. Geer, executive creative director of experience design

31 minutes ago

TVS Eurogrip are tyres for a ‘country full of turns’

Watch the campaign conceptualised by Tilt Brand Solutions here

35 minutes ago

Varun Kandhari elevated as director of marketing at ...

Replaces Yogesh Tewari who joined RPSG Group earlier this year