Jayanto Banerjee has joined Hakuhodo Percept as national planning director. Banerjee will be based in Delhi and his mandate includes guiding the planning function, as well as spearheading 'I-HPPL discover', the consumer knowledge centre that focuses on understanding youth in India.
On Banerjee's appointment, Elvis Sequeira, executive director, Hakuhodo Percept, said, “At Hakuhodo Percept, we place huge emphasis on multi-talented, versatile professionals. And Banjo (Banerjee) is a shining example of someone who can partner our clients brilliantly. Apart from his planning experience, Banjo also brings with him the experience of heading agency offices, the experience of starting a digital and PR set up from scratch and the experience of having worked across five cities in India and Middle East. With Banjo’s arrival and several key talented people in place, Hakuhodo Percept’s transformation into a powerhouse of knowledge, strategy and creativity is now complete.”
On his appointment, Banerjee said, “I am excited to be part of the Hakuhodo Percept team. Hakuhodo globally has a great planning culture and I am looking forward to doing some exciting work.”
Banerjee joins the agency from Euro RSCG Muscat. In a career spanning 20 years he has also worked with Lintas and bates.