Grey Mumbai has won the advertising business for Adani Township and Real Estate Co, a part of the Adani Group. The assignment begins with the launch of what is said to be Gujarat’s largest township, spread across 572 acres in Ahmedabad.
This account was won in a multi-agency pitch. Speaking on the win, Hari Krishnan, vice president and branch head of Grey Mumbai, said, “It’s a real pleasure and a privilege to be chosen by the Adani Group, one of the most dynamic, ambitious and respected corporate entities in India. This win can be attributed to our understanding of the category and the consumer and our refreshing creative approach. We demonstrated the difference that integrated marketing can do in a category like this. We look forward to this exciting partnership.”
Jishnu Sen, chief operations officer, Grey India, added, “It's great to see the momentum we created is continuing. This is a year of hits! Great evidence that our strategy is working – I am sure it will continue.”
The spokesperson from Adani Township & Real Estates, said, “Grey’s strategy was very sound and the ideas they presented were very refreshing well thought out. They have understood our brief very well. We look forward to making our township becoming a premier real estate destination in partnership with Grey.”