Grey scoops National Insurance Company biz

Grey has won the National Insurance Company (NIC) account following a multi-agency pitch. The account will be handled by Grey's Kolkata office.

The agency will handle the advertising, public relations and online duties for NIC. The account is estimated to be more than Rs 25 crores. 

Suparna Mucadum, branch head, Grey Kolkata said, "Insurance is a booming sector and we are glad to offer our services to the leading non-life insurance company in India. Awareness and spending on insurance has increased and NIC being a 102 year old company, our team will work towards enhancing the existing brand image of the company." Adding to this she said, "In this market scenario, bagging a contract of this dimension boosts our competence and we are all geared to take up the challenge."