Grey Group has appointed Rachita Dutta country head of its Sri Lanka operations.
Dutta would be responsible for expanding Grey’s client base and capitalising on business opportunities born of digital media and a shift towards the integration of media campaigns, said an official statement. Dutta has spent two decades in account management and strategic planning and will report to Nirvik Singh, chairman and CEO, Grey Group Asia Pacific.
This is Dutta's third stint at Grey, the last two being in Delhi and Kuala Lampur. She has also been part of Lowe and Contract Advertising in previous assignments. Her last assignment was at Rediffusion Y&R, at the agency's Delhi office.
On her return to the Grey fold, Singh said, "Sri Lanka is an emerging market for Grey in the Asia Pacific region. The appointment of Rachita is the right move to guarantee our clients the best expert advice coming from a person with a deep understanding of strategic brand communications and experience in the advertising industry."
"I’m excited to be back and thrilled to lead the business development efforts of Grey in this key emerging market," said Dutta.