Campaign India Team
May 30, 2013

Grey Group appoints Rachita Dutta Sri Lanka head

Her last assignment was at Rediffusion Y&R Delhi.

Grey Group appoints Rachita Dutta Sri Lanka head

Grey Group has appointed Rachita Dutta country head of its Sri Lanka operations.

Dutta would be responsible for expanding Grey’s client base and capitalising on business opportunities born of digital media and a shift towards the integration of media campaigns, said an official statement. Dutta has spent two decades in account management and strategic planning and will report to Nirvik Singh, chairman and CEO, Grey Group Asia Pacific.

This is Dutta's third stint at Grey, the last two being in Delhi and Kuala Lampur. She has also been part of Lowe and Contract Advertising in previous assignments. Her last assignment was at Rediffusion Y&R, at the agency's Delhi office.

On her return to the Grey fold, Singh said, "Sri Lanka is an emerging market for Grey in the Asia Pacific region. The appointment of Rachita is the right move to guarantee our clients the best expert advice coming from a person with a deep understanding of strategic brand communications and experience in the advertising industry."

"I’m excited to be back and thrilled to lead the business development efforts of Grey in this key emerging market," said Dutta.

Campaign India

Related Articles

Just Published

12 hours ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

17 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

18 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

18 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively