Reboot Systems, a technology refurbishing company, has roped in Delhi-based Grasshoppers India to handle its digital duties as its AoR.
Launched in November 2012, the brand will look to connect with youth and is eyeing retail and online expansion.
From 20 Reboot ‘Experience Centres’ in 12 States now, the target is to set up over 250 centres (and ‘Zones’) by March 2017. Reboot has also launched online store therebootstore.com besides establishing its presence on e-commerce platforms like eBay.
Starting off with refurbished PCs, peripherals and mobility devices (IPhones and IPads), Reboot has recently launched products aimed at the youth including fitness tracking bands, cameras and gaming consoles. Gradually, Reboot plans to offer all chip-based products that weigh less than 7kg via refurbishing across channels, informed an official statement.
Rahul Chowdhury, CEO and co-founder, Reboot, said, “Refurbishment is a popular concept in the West but is yet to gain full momentum in India though the surface is getting scratched now. Through our partnership with Grasshoppers, we not only want to draw attention to our brand but also create awareness among the target audience about the need for embracing refurbished products for a host of economic and environmental benefits.”
He added that the brand would inform and engage consumers through campaigns on digital platforms like YouTube, Facebook and Google.
Arjun Banerjee, director, Grasshoppers, added, “We live in a tech-savvy era where a lot of us discard our e-goods within a couple of years in order to buy the latest gadget. When Reboot approached us for this campaign, we got very excited with the thought of getting associated with a cause where we will be able to instigate the affluent people of the society to help the technology deprived through a small gesture of giving away their disposable IT and technology assets for refurbishment. Our campaign will also encourage people with a good spending power to opt for refurbished products not only to save money but because it is good for the environment.”
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