The Gozoop Group has announced the acquisition of digital agency Stratton Communications.
Stratton will be rebranded as Sm(all) and will focus on challenger brands within the group.
Founded by Siddhanth Valecha, its client roster includes Cipla, Chalet Hotels, SILA Group, TVS Growth, Opium Eyewear, and Mattel Toys.
This is Gozoop Group’s fourth acquisition in India and fifth globally. Earlier acquisitions include Red Digital (2013), iThink (2014), 56 Blue Lights (2016) and Hat Media (2018).
Rohan Bhansali, co-founder, Gozoop Group, said, “Siddhanth is not only one of the sharpest minds of our industry but also an entrepreneur who can build a remarkable and value-driven organisation. Under his leadership, I am confident that Sm(all) is destined for decades of greatness.”
Ahmed Aftab Naqvi, CEO and co-founder, Gozoop Group, said, “In these fast-paced times of the new world, Sm(all) provides our group with the strategic advantage to think, act and evolve like a lean startup at scale. I am confident that under Siddhanth’s leadership we will see a big impact from Sm(all).”
Siddhanth Valecha, CEO, Sm(all), said, “There’s a lot that’s changed in the post-Covid era. I feel this partnership will benefit from riding this wave of change while earnestly working towards fulfilling the growing demand for a contemporary hybrid digital media company. I have followed and loved the Gozoop story and am looking forward to working with Rohan and Ahmed to create an agency that’s new-age in the true sense.”