Advertising Media Marketing Digital
Shawn Lim
Apr 24, 2024

Google delays cookie deprecation again: APAC adtech leaders respond

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

EU fines Google nearly $3.5 billion for abusing adtech dominance
Advertising
Sep 09, 2025
Reem Makari

EU fines Google nearly $3.5 billion for abusing ...

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
Sep 04, 2025
Robin Langford

Google can keep Chrome — but must share data with ...

Google to face ‘modest’ EU antitrust fine over alleged anti-competitive practices: Report
Digital
Sep 02, 2025
Reem Makari

Google to face ‘modest’ EU antitrust fine over ...

Google’s business practices are not just anti-competitive, they’re anti-innovation
Advertising
Sep 13, 2024
Shawn Lim

Google’s business practices are not just anti-compet...

Just Published

Content demand in India surges, forcing marketers to rethink workflows
Marketing
1 hour ago
Campaign India Team

Content demand in India surges, forcing marketers ...

Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.

GST 2.0 and the festive economy: When policy meets consumer sentiment
Advertising
1 hour ago
Vinita Bhatia

GST 2.0 and the festive economy: When policy meets ...

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

Dream11 pivots to free-to-play model amid regulatory churn
Advertising
7 hours ago
Campaign India Team

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

AI agents collapse the wall between marketing and CX
Marketing
7 hours ago
Apurv Agrawal

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.