L&K Saatchi & Saatchi has bagged the creative mandate of Goodricke Group.
The account was won following a multi-agency pitch. The agency will handle all the creative for the tea producer's range of products.
PT Krishnan, VP and head consumer division, Goodricke Group, said, “Goodricke is a brand steeped in legacy. We wanted to collaborate with a name that’s just as rich in legacy and found the right match in L&K Saatchi & Saatchi. With excellent category knowledge and the zeal to do work that knows no bounds, we believe this partnership will bear many fruits in the days to come.”
Atin Wahal, EVP - North and East, L&K Saatchi & Saatchi, said, “Tea as a category is one we are extremely familiar with, having worked extensively on this category. Goodricke is a name that resonates across India, and with such a vast product portfolio, I believe we have every scope to do some really enriching work and help the brand not just shine, but carve a unique niche in the marketplace.”