Campaign India Team
Apr 21, 2012

Goafest 2012: Wrap-up of Day Two

Day Two at Goafest 2012 was rife with sessions of international speakers, Media Abbys and some Creative Abbys

Goafest 2012: Wrap-up of Day Two

Day Two at Goafest 2012 began with a quintessential Bollywood number,'Why this Kolaveri Di', to portray the journey of YouTube, in order to make way for the first session of the day, conducted by YouTube's Lucas Watson.

This was followed by a short talk on Ad Katha (book) by Gerson da Cunha.

Next, Coca-Cola's Jonathan Mildenhall was back on stage on Day Two to talk about his brand's "Liquid Approach" to advertising.

Later in the day, Omnicom's Tim Love spoke about the significance of language as a technology, and about treating language difference with more reverence.

Towards the end of sessions, Charles Wright of Wolff Olins touched upon the various facets of solving business problems.

And by then it was already time for Media Abbys and Day One of Creative Abbys.

One image gallery couldn't possibly do justice to this power-packed day fraught with fun, information and awards. View the first gallery from Day Two here, and click here for the second gallery, and here for glimpses from the  awards' night.

Once you are abreast with all the updates on Day Two at Goafest, indulge yourself a bit on this3D video projection by Google which was shown to the audience during the awards' night.

Source:
Campaign India