Right from the beginning of his session, Tobaccowala made sure his presentation centered around the critical dots in the world of creativity, viz sound, picture, word, and video. He added that the four dots now have added dimensions, in the name of participation, mobile and connectivity. "While mobility is certainly critical, it is imperative to understand that every piece of storytelling could be connected to other pieces of storytelling.
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The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging