Genesis Burson-Marsteller has been awarded the public relations mandate for L’Oréal’s Consumer Products Division brands L’Oréal Paris, Maybelline and Garnier. The account will be led by Genesis B-M’s consumer and brand marketing practice in Mumbai, said a statement from the agency.
Prema Sagar, founder and principal, Genesis Burson-Marsteller, said, “We are very excited to be working with L’Oréal, whose stylish approach to beauty means delivering innovative products for people to look and feel their best."
Satyaki Ghosh, director, consumer products division, L’Oréal India, added, “L'Oréal, the world leader in cosmetics, is synonymous with beauty, innovation and scientific excellence. We are constantly striving towards creating visionary products designed to create benchmarks in the beauty industry. It’s important that our communications team also be innovative, finding creative ways to showcase our brands, reaching new consumers with the beauty products they want and need. We are happy to associate with Genesis B-M since they are best equipped to help us do this successfully.”
Genesis Burson-Marsteller bags L'Oreal India's PR duties
Agency will handle L'Oreal Paris, Maybelline and Garnier
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Punjab & Sind Bank goes to pitch
The mandate includes print media, electronic media, outdoor media, and social media communications as well as advertising requirements for the bank.