Genesis Burson-Marsteller bags L'Oreal India's PR duties

Genesis Burson-Marsteller has been awarded the public relations mandate for L’Oréal’s Consumer Products Division brands L’Oréal Paris, Maybelline and Garnier. The account will be led by Genesis B-M’s consumer and brand marketing practice in Mumbai, said a statement from the agency.

Prema Sagar, founder and principal, Genesis Burson-Marsteller, said, “We are very excited to be working with L’Oréal, whose stylish approach to beauty means delivering innovative products for people to look and feel their best."

Satyaki Ghosh, director, consumer products division, L’Oréal India, added, “L'Oréal, the world leader in cosmetics, is synonymous with beauty, innovation and scientific excellence. We are constantly striving towards creating visionary products designed to create benchmarks in the beauty industry. It’s important that our communications team also be innovative, finding creative ways to showcase our brands, reaching new consumers with the beauty  products they want and need. We are happy to associate with Genesis B-M since they are best equipped to help us do this successfully.”