Shephali Bhatt
May 03, 2012

GEC Ratings: Sony amasses big numbers in Week 17

Star Plus continues to lead the tally. Sony, Zee TV and Colors finish second, third and fourth, respectively

GEC Ratings: Sony amasses big numbers in Week 17

TAM report on Hindi GECs' performance in Week 17 is out.

Star Plus continues to top the charts with 255 GRPs (248 previous week).

Sony Entertainment Television, however, emerges as the highlight of week 17 by gaining 31 GRPs over last week at 240 GRPs. This could be attributed to the last minute change which led them to air 3 Idiots instead of The Dirty Picture, on 22 April. The Hindi feature film is the third most watched in the list of top ten programmes of the week in discussion.

Zee TV finishes third albeit with a dip in GRPs at 210 (214 GRPs previous week).

Colors clocks 195 GRPs (194 GRPs previous week).

SAB TV, Life OK, Sahara One and Star Utsav registered 110 (115 previous week), 83 (86 previous week), 43 (45 previous week), 42 (38 previous week) GRPs, respectively.

Imagine TV, DD National and Zee Smile secured 32 (41 previous week), 13 (12 previous week), and 7 (8 previous week) GRPs, respectively. 

The top ten Hindi GEC programmes of Week 17 were:

 

Rank

Channel

Programme

Air Date

TVR

1

Zee TV

Knorr Soupy DID Little Master 2 Audition

28/4/2012

5.78

2

Star Plus

Diya Aur Baati Hum

26/4/2012

5.63

3

Sony

HFF 3 Idiots

22/4/2012

4.14

4

 Star Plus

Yeh Rishta Kya Kehlata hai

26/4/2012

3.81

5

Sony

C.I.D

28/4/2012 3.62

6

Star Plus

Ek Hazaron Mein Meri Behna Hai

25/4/2012

3.55

7

Colors

Balika Vadhu

23/4/2012

3.51

8

Sony

Crime Patrol

28/4/2012

3.36

9

Star Plus

Iss Pyaar Ko Kya Naam Doon 

23/4/2012

3.32

10

Zee TV

Pavitra Rishta

23/4/2012

3.15

 

 

(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Week 17 2012)

Source:
Campaign India