TAM report on Hindi GECs' performance in Week 17 is out.
Star Plus continues to top the charts with 255 GRPs (248 previous week).
Sony Entertainment Television, however, emerges as the highlight of week 17 by gaining 31 GRPs over last week at 240 GRPs. This could be attributed to the last minute change which led them to air 3 Idiots instead of The Dirty Picture, on 22 April. The Hindi feature film is the third most watched in the list of top ten programmes of the week in discussion.
Zee TV finishes third albeit with a dip in GRPs at 210 (214 GRPs previous week).
Colors clocks 195 GRPs (194 GRPs previous week).
SAB TV, Life OK, Sahara One and Star Utsav registered 110 (115 previous week), 83 (86 previous week), 43 (45 previous week), 42 (38 previous week) GRPs, respectively.
Imagine TV, DD National and Zee Smile secured 32 (41 previous week), 13 (12 previous week), and 7 (8 previous week) GRPs, respectively.
The top ten Hindi GEC programmes of Week 17 were:
|
Rank |
Channel |
Programme |
Air Date |
TVR |
|
1 |
Zee TV |
Knorr Soupy DID Little Master 2 Audition |
28/4/2012 |
5.78 |
|
2 |
Star Plus |
Diya Aur Baati Hum |
26/4/2012 |
5.63 |
|
3 |
Sony |
HFF 3 Idiots |
22/4/2012 |
4.14 |
|
4 |
Star Plus |
Yeh Rishta Kya Kehlata hai |
26/4/2012 |
3.81 |
|
5 |
Sony |
C.I.D |
28/4/2012 | 3.62 |
|
6 |
Star Plus |
Ek Hazaron Mein Meri Behna Hai |
25/4/2012 |
3.55 |
|
7 |
Colors |
Balika Vadhu |
23/4/2012 |
3.51 |
|
8 |
Sony |
Crime Patrol |
28/4/2012 |
3.36 |
|
9 |
Star Plus |
Iss Pyaar Ko Kya Naam Doon |
23/4/2012 |
3.32 |
|
10 |
Zee TV |
Pavitra Rishta |
23/4/2012 |
3.15 |
(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Week 17 2012)
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