Fujilfim releases its maiden TVC in India

WATCH the TVC created by Grey Communications here

May 25, 2011 02:46:00 PM | Article | Raahil Chopra


Fujifilm has released its first TVC in India featuring Fujifilm’s latest digital camera, S 3300.

The TVC, created by Grey Communications has been shot in Thailand. The TVC shows features like the 26x zoom, Smile&Shoot and HD movie recording features of the camera. 

Watch the TVC (story continues below).

It shows a lady entering a room crowded by a sea of photographers who are there to click the photographs of a crystal studded mask.  The lady turns out to be a thief and escapes with the stolen mask through the window. No one is able to see her other than one photographer who uses the 26x zoom feature of the Fujifilm S 3300.

Commenting on the TVC, K. Tanaka, managing director, Fujifilm, said “Fujifilm’s effort is to always bring the best product and technology for our consumers, here in India. It is equally important that we communicate about our brand in a more engaging and entertaining manner. Hence, we have decided to advertise in the electronic medium. Our first television commercial has a refreshing appeal and displays a stylish camera with amazing features in a beautiful manner. We are sure it will break the clutter and people will like it and associate Fujifilm with the sleek and cool image that the ad portrays.”

As a part of this campaign Fujifilm will deploy a 360 degree approach including a strong presence to be felt across Print, Outdoor, Radio and Digital mediums.