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With the average time spent on a newspaper going down due to new ways in which readers are consuming news is forcing newspapers in India to reinvent themselves to not only retain but expand their reader base in future. This was the crux of a day-long Indian Newspaper Congress 2008 held at the capital on May 16.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.