Doms, a stationery brand based in India has appointed Famous Innovations to handle its creative duties. The agency won the account post a multi-agency pitch.
Santosh Raveshia, managing director, Doms Industries, said, "The coming years are going to be crucial for Doms as we look forward to launch multiple sub-brands across product categories. We aim to clearly establish the mother brand's essence and want each of the sub brand in various product categories to do well in a competitive market while ensuring the optimum business growth.”
Raj Kamble, founder and CCO, Famous Innovations, said, "We are really excited about working with Doms because it is such an interesting yet challenging category. Today's kids are far ahead in their thinking, decision-making and creativity than we can imagine and connecting with them directly will be key. We appreciate the Doms team's trust in us, and can't wait to dive deep into the category and the brand."
Doms' portfolio includes pencils, adhesives, pens, geometry boxes and more.
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Takes total tally to 12