Facebook Watch, the rival to YouTube that the social network launched in the US a year ago, is available in the rest of the world from today.
Watch exists as a personalised video feed on Facebook and is designed to be a social experience, with users able to see comments other people are making on a show.
Facebook said expanding Watch’s availability would create new opportunities for creators and publishers around the world. It will take a 45% cut of ad revenues and give the rest to video publishers.
In a blog post announcing the expansion of Watch, Facebook head of video Fidji Simon said the total time spent watching videos in Watch has increased fourteen-fold since the start of 2018.
A statement from FB also revealed that 'Ad breaks' has been launched across US, UK, Ireland, New Zealand and Australia. Facebook had been testing ad breaks with a limited set of publishers and creators. The exact launch date for India is yet to be revealed.
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