Daniel Farey-Jones
Aug 30, 2018

Facebook rolls out Watch video platform

'Ad breaks' has also been launched across few markets

Facebook rolls out Watch video platform
Facebook Watch, the rival to YouTube that the social network launched in the US a year ago, is available in the rest of the world from today.
Watch exists as a personalised video feed on Facebook and is designed to be a social experience, with users able to see comments other people are making on a show.
Facebook said expanding Watch’s availability would create new opportunities for creators and publishers around the world. It will take a 45% cut of ad revenues and give the rest to video publishers.
In a blog post announcing the expansion of Watch, Facebook head of video Fidji Simon said the total time spent watching videos in Watch has increased fourteen-fold since the start of 2018.
A statement from FB also revealed that 'Ad breaks' has been launched across US, UK, Ireland, New Zealand and Australia. Facebook had been testing ad breaks with a limited set of publishers and creators. The exact launch date for India is yet to be revealed. 
Campaign India

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