The Spanish football League (La Liga) has announced that Facebook will become the official home for all LaLiga Santander matches in the Indian subcontinent.
The three-season deal kicks off on 17 August with the start of this season's League. All 380 matches from the league will be available for free to people on Facebook in eight countries: Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.
Every match will be available on the official LaLiga Facebook Page as well as individual club Pages. In addition to the live matches, shoulder programming will be offered.
Javier Tebas, president, La Liga, said, “We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action. LaLiga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region.”
Peter Hutton, head of global live sports programming, Facebook, said, “As home to the two most-followed sports clubs on Facebook and some of the world's most iconic footballers, LaLiga has a huge global presence on our platform. Its popularity is notably visible in the Indian subcontinent, so we're delighted to be able to serve the community of fans there with free, live LaLiga matches for the next three seasons. We see this as a great opportunity to not only bring people together around world-class football, but also help LaLiga reach new audiences and grow its visibility in a key development market.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
8 hours ago
Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team