Everest bags Catch Spices business

DS group has appointed Everest Brand Solutions to handle its Catch Spices business. The agency was awarded the business following a multi-agency pitch in October 2012. The agency’s Delhi office will handle the business.

In a statement, OP Khanduja, associate business head, Dharampal Satyapal - Food Division said, “Amongst the various agencies pitching for this account, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the required creative and strategic initiatives for generating the required impact for our brands in the market.”

On the reasons for selecting Everest Brand Solutions,  Archana Mookerji, JGM marketing, Dharampal Satyapal - Food Division, said, “Everest Brand Solutions came across as a young and energetic team and we felt that they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the spices industry. Hence we were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

Commenting on the win, Dhunji S. Wadia, president, Everest Brand Solutions, said, “We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch.”

Rahul Jauhari, national creative director, Everest Brand Solutions, added, “The client team is clear, ambitious, and highly motivated. We look forward to creating some exciting communication with them in the times to come.”