Campaign India Team
Jul 11, 2018

Agency Report Card 2017: Everest Brand Solutions

We assess Everest Brand Solutions' 2017 performance in India, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Agency Report Card 2017: Everest Brand Solutions
It prides itself as India’s second oldest agency. It also prides itself as being the workplace for several employees, who have completed close to three decades, at the same agency. That's rare in a business where employee churn is definitely among the highest. 
 
But how does maturity and loyalty translate into business as the rules in the competitive marketplace have undergone a sea-change?  
 
Agency Report Card 2017

Everest Brand Solutions

2017:

C+

2016:

N.A.

Country head/s: Dhunji S Wadia

Ownership: 100 per cent Local

 
Everest chose to play the game by breaking down the silos (compartmentalisation of departments that plagues most creative agencies). It set up dedicated tactical teams made up of employees from four-key departments.
 
The upside of having these tactical teams was that employees got to work across a wider basket of clients and hence benefitted from the cross learnings across businesses. These teams could imbibe the best practices from across industries and use their knowledge effectively.
 
The business impact was that the revenues from new business contributed to almost 14 per cent of the agency’s revenue.
 

GREEN MOUNTAIN  

  • Everest Green was launched to meet the needs of clients looking for agencies who understand green communication  
  • Through this initiative employees are also encouraged to act in the best interest of the environment through simple acts like using less paper and switching off all office lights and air-conditioning when not required and so on

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu Aegis sees in-housing as opportunity: Tim Andree
Premium
29 minutes ago

Dentsu Aegis sees in-housing as opportunity: Tim Andree

Carat's North American work for P&G is an example of a hyrbrid model that includes in-housing, according to DAN's global CEO

Premium
Opinion: The world needs more voices like Diet Prada
Premium
15 hours ago

Opinion: The world needs more voices like Diet Prada

How social media is empowering common people to take a stand against top luxury brands and leading personalities

Premium
IAA World Congress: Advertising walks the ramp to save the loom
Premium
18 hours ago

IAA World Congress: Advertising walks the ramp to ...

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause

Premium
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame
Premium
19 hours ago

Agnello Dias inducted into The Ad Club Calcutta's ...

View the video on Dias created by the The Advertising Club of Calcutta