It prides itself as India’s second oldest agency. It also prides itself as being the workplace for several employees, who have completed close to three decades, at the same agency. That's rare in a business where employee churn is definitely among the highest.
But how does maturity and loyalty translate into business as the rules in the competitive marketplace have undergone a sea-change?
Agency Report Card 2017Everest Brand Solutions |
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2017:
C+ |
2016:
N.A. |
Country head/s: Dhunji S Wadia |
Ownership: 100 per cent Local |
Everest chose to play the game by breaking down the silos (compartmentalisation of departments that plagues most creative agencies). It set up dedicated tactical teams made up of employees from four-key departments.
The upside of having these tactical teams was that employees got to work across a wider basket of clients and hence benefitted from the cross learnings across businesses. These teams could imbibe the best practices from across industries and use their knowledge effectively.
The business impact was that the revenues from new business contributed to almost 14 per cent of the agency’s revenue.
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GREEN MOUNTAIN
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