Enormous Brands has won the creative mandate of fantasy sports app Howzat, from the house of Junglee Games.
The mandate will require the agency to build awareness and provide strategic counsel for content creation and amplification across mediums. The account will be managed by the agency's Mumbai office and was won post a multi-agency pitch.
Aman Satija, head of growth and revenue, Junglee Games, said, "Howzat is on a mission to use disruptive innovation to transform the world of fantasy sports. We are confident that our partnership with Enormous Brands will help us grow our brand and expand engagement opportunities in the current times. We are delighted to have Enormous Brands as our creative partners."
Ashish Khazanchi, managing partner, Enormous Brands, said, “We're thrilled to be working with Junglee Games, one of South Asia's fastest-growing skill game companies. We are excited to deliver ground-breaking work in the future. Via an innovative approach, we are working to further improve the brand's foothold in this hyperactive category. I'm sure this will be a fruitful collaboration.”