Arati Rao
Dec 15, 2011

Effie 2011: Ogilvy wins Agency Of The Year again

JWT in second place in final tally; Lowe Lintas and DDB Mudra in third place; Cadbury wins Client Of The Year; Taproot wins Grand Effie for Pepsi

Effie 2011: Ogilvy wins Agency Of The Year again

Ogilvy India won the prestigious Agency Of The Year for the third year running at Effie 2011. JWT India came in second place, and Lowe Lintas and DDB MUdra tied for third. 

Cadbury's was the Client Of The Year and Taproot won the Grand Effie for Pepsi - Change The Game. 
 
Ogilvy won 7 Golds, 6 Silvers and 6 Bronzes. The Golds were for: 3 for Cadbury Dairy Milk, 1 for Dove, 1 for Ceat, 2 for Vodafone. The Silvers were for: Tata Sky, Asian Paints, Vodafone, Future Generali India Life, MP Tourism, Ceat. Ogilvy won the Bronzes for work on Titan Purple, Vodafone, IDBI Federal, Brooke Bond 3 Roses, Sprite, and Pond's Dreamflower Talc.
 
JWT won 3 Golds, 1 Silver, 2 Bronzes. The Golds were for Birla Sun Life Insurance, Lay's, and Nike. The Silver is for Splendor NXG. The Bronzes are for Godrej Security Solutions, Apollo Munich Health Insurance.
 
DDB Mudra won 1 Gold and 3 Silvers. The Gold is for Velocit. Two Silvers are for Volkswagen Vento, one for Emirates.
 
Lowe Lintas won 1 Gold, 1 Silver, 4 Bronze. The Gold and Silver is for Idea Cellular. Bronze is for Fastrack, Lifebuoy, Kissan Jam, and Tanishq.
 
The other Gold winners were Leo Burnett (Kaun Banega Crorepati), Contract (Cadbury Celebration) and BBDO India (Gillette).
 
The table of winners through the night is below:   
 
Agency Gold (15 pts) Silver (10 pts) Bronze (5 pts) Grand Effie (25 pts) Total Points
Ogilvy & Mather 7 6 6 0 195
JWT 3 1 2 0 65
DDB Mudra Group 1 3 0 0 45
Lowe Lintas 1 1 4 0 45
Taproot 0 1 0 1 35
Leo Burnett 1 0 4 0 35
McCann Worldgroup 0 1 4 0 30
Contract 1 1 0 0 25
BBDO India 1 0 0 0 15
Draftfcb Ulka 0 1 1 0 15
Creativeland Asia 0 1 1 0 15
BBH 0 1 1 0 15
BBDO Proximity 0 1 0 0 10
Interface 0 1 0 0 10
TBWA 0 1 0 0 10
Sapient Corp 0 0 1 0 5
 
 
Source:
Campaign India