Eduauraa, an ed-tech platform has appointed actor Ranveer Singh as its brand ambassador.
With this association, the brand has rolled out a campaign titled 'Ab future pe sabka haq' (Now everyone has a right to how their future plays out) featuring Singh.
Conceptualised by Publicis, the film showcases a boy returning from his coaching classes on a cycle. Seeing him tired, Singh starts shouting out numbers for every subject and co-relates it with kilometres. He then goes on to tell the boy that he'll be an international cyclist instead of a doctor as he was practising his cycling skills instead of retaining the information he learnt. Singh then goes on to show the boy the advantages of learning at home through Eduauraa.
Akanksha Chaturvedi, founder and CEO, Eduauraa, said, "We hope that with our cutting-edge technology and high-quality affordable education we are able to give students studying across all boards in English, Hindi and Marathi medium an equal opportunity. Over the last year, we have highly upgraded the customer experience on our app and Learning Management System by adding enhanced layers of AI, ML and human interaction for personalisation and progress tracking."
Manish Kalra, chief business officer, Zee5 India, said, “Education is a significant step in building the future of a country, and as a forward-looking brand, we have always strived to add value to the community we cater to. As a consumer-first brand, the vision for us is to be the platform of choice for our audiences and diversify our business verticals to offer a higher value proposition to them. Today EdTech is one of the fastest-growing sectors which has been successfully bridging the gaps in access to quality education. In fact, through Eduauraa, Zee5 leverages its strength in the smaller pockets of the country to democratise education further. This move is in line with our larger vision to be a one-stop destination for entertainment and meaningful content across genres. With Eduauraa, Zee5 becomes even more valuable to consumers helping us connect with them on a deeper level through concerted efforts in their interest areas."