Ducati has announced the appointment of Ranveer Singh as brand ambassador in India. The announcement coincides with the launch of the Diavel V4 in India.
Ducati believes that the actor embodies Diavel’s spirit of ‘Dare to be bold'.
Singh will promote the Ducati brand across various channels. He will be a part of Ducati's experiential events in India and abroad, namely Bharat GP, MotoGP races in Asia-Pacific region, and World Ducati Week.
Bipul Chandra, managing director, Ducati India, said, “I am excited to have Ranveer on board as the ambassador for Ducati in India! The Diavel V4 is the perfect motorcycle to announce this partnership as both Diavel and Ranveer command a unique presence in their respective worlds. We have had a spectacular pre-launch response to the Diavel V4 as the first two lots are already sold out. A Red Diavel V4 is also heading to Ranveer’s garage, and I am sure that it will set a new benchmark in the segment of sport nakeds and muscle cruisers.”
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