Dutch design consultancy Brand Dialogue forays into India
Commencing operations with Mumbai, the brand communications company is eyeing New Delhi and Bengaluru
Aug 20, 2013 01:38:00 PM | Article | Campaign India Team
Brand Dialogue, a brand communications and design company headquartered in Amsterdam, has announced its entry into the Indian market. Brand Dialogue offers visual branding, internet and digital, advertising, naming, retail, packaging, product design, brand strategy and project management services, informed a statement.
The company has commenced operations in Mumbai With four specialist ‘agencies’: Fabrique, Globrands, They and Yellow Dress Retail. It has set up shop in Mumbai, with plans to open offices in New Delhi and Bengaluru. The company is also eyeing tie-ups with Indian creative agencies looking for global partnerships.
Announcing the launch, Willem Woudenberg, CEO, Brand Dialogue, said, “For a small country like the Netherlands, India is an important international market. As a brand communications and design consultancy, we see huge potential in India in this space. Considering the country’s richness and diversity of culture, we can assist brands in simplifying complexity; thereby, moving with the theme ‘Simple Solutions, Bright Design’. Entering India with the steadfast support of The Netherlands Consulate in Mumbai and the Netherlands Embassy in Delhi, we are encouraged towards strengthening the ties between India and The Netherlands in the space of design and brand communications.”
“Our mission is to help our clients in strengthening their positioning, identity and communication, so as to present a more positive picture to their target audience and in due course improve their results. We do this in various ways, depending on what is required. It always involves a robust analysis and focused advice, which we like to carry through creatively, in concrete project plans,” added Willem.
Brand Dialogue’s clients include Metro India (retail/packaging), Delhi Airport (positioning, branding), Heineken International (corporate branding), Rabobank (branding) City of Amsterdam (city branding), Philips (naming/labeling, annual report), Rijksmuseum (recent website) and BusinessWorld India (branding, advertising).