'Don’t be a printosaurus': Saatchi’s Andy Greenaway

While admitting to tweaking his presentation to sound a ‘bit’ different from the others, Andy Greenaway, regional creative director, Asia Pacific said, “The reason why everyone is talking about the same thing is because digital and social are the new buzz words. The world is changing and the democratisation of media is inevitable. Also, while the changes may be happening more rapidly in the West, India is not too far behind.”