Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Dec 22, 2008
Does spoof advertising work?
There are about 59,150 views on YouTube for the commercial where Pepsi’s Youngistaan spoofs Thums Up’s campaign, in which Akshay Kumar lands up in a hospital because of his “love” for Thums Up. (http://in.youtube.com/watch?v=fJxTQvdTsIY&feature=related)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Dec 11, 2023
24 hours with… Josy Paul
Advertising
Aug 28, 2023
Kaizad Pardiwalla moves to BBDO India
Just Published
Advertising
52 minutes ago
Cannes Lions responds to criticism regarding ...
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Advertising
4 hours ago
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
PROMOTED
1 day ago
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Cannes Lions 2025 rocked by multiple controversies ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
