
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Are PR agencies tracking the online buzz about their clients and building web campaigns? Campaign India finds outThe industry is witnessing a new target audience that is writing and reading blogs; watching videos on YouTube and Tudou; sharing stories on Facebook, MySpace, Zorpia or Twitter and joining discussions on OpenRice.For the PR industry, this should be nothing short of a revolution. After all, aren’t they (PR) the people who leverage connections to allow for rapid information sharing?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.