Do Indian PR agencies understand digital?

Are PR agencies tracking the online buzz about their clients and building web campaigns? Campaign India finds outThe industry is witnessing a new target audience that is writing and reading blogs; watching videos on YouTube and Tudou; sharing stories on Facebook, MySpace, Zorpia or Twitter and joining discussions on OpenRice.For the PR industry, this should be nothing short of a revolution. After all, aren’t they (PR) the people who leverage connections to allow for rapid information sharing?