Campaign India Team
Dec 22, 2008

Do Indian PR agencies understand digital?

Are PR agencies tracking the online buzz about their clients and building web campaigns? Campaign India finds outThe industry is witnessing a new target audience that is writing and reading blogs; watching videos on YouTube and Tudou; sharing stories on Facebook, MySpace, Zorpia or Twitter and joining discussions on OpenRice.For the PR industry, this should be nothing short of a revolution. After all, aren’t they (PR) the people who leverage connections to allow for rapid information sharing?

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