DNA has introduced a new supplementary magazine with its Sunday edition. The magazine is called The Mag On Sunday.
The magazine will have features on lifestyle, health, spirituality, self-improvement, technology, fashion, culture, music, books and movies. It has been specially designed to increase interactivity and is targeted at youth.
R. Jagannathan, executive editor, DNA said, “Our interactions with readers suggest that they have been looking for something different on a Sunday. The newspaper must have depth and gravitas in addition to news. We believe THE MAG has the right mix of interesting content and relevant features for a relaxed Sunday read. By positioning it as a magazine within a newspaper, readers get both news and features without confusing one with the other.”