Campaign India Team
Aug 23, 2022

Disney+ Hotstar appoints Sajith Sivanandan as EVP and head

Moves from Google

Disney+ Hotstar appoints Sajith Sivanandan as EVP and head
Disney’s international content and operations group has announced the appointment of Sajith Sivanandan as executive vice president and head of Disney+ Hotstar. 
 
Sivanandan will oversee Disney+ Hotstar’s overall business operations in India with direct responsibility for defining the streaming service’s strategic business priorities and charting its product roadmap. He will also work closely with local leadership team in international markets as well as with the Disney+ team in the US. 
 
Sivanandan will take on this new role in October 2022 and report to Rebecca Campbell, chairman, Disney’s international content and operations group, and K Madhavan, president, Disney Star.  
 
He moves from Google, where he was managing director and business head, Google Pay and Google's Next Billion User Initiatives, Asia Pacific. 
 
Campbell said, “I am delighted to have Sajith join our executive team and lead the innovative team at Disney+ Hotstar. His deep experience in the region, combined with his strong leadership and business management skills will greatly benefit Disney+ Hotstar as the platform embarks on its next phase of growth.” 
 
K Madhavan said, “After witnessing rapid growth in recent years, the OTT market in India has entered a transformational phase which calls for an ingenious approach to the manner in which we innovate for growth. Sajith’s wealth of experience that he has gained over the years makes him the best person to lead Disney+ Hotstar on this journey.”
 
Sivanandan added, “Disney and Star are brands with an incredibly rich history of innovation, user focus and storytelling, and Disney+ Hotstar brings those attributes together flawlessly. The opportunity to come back home to where I started my career and to work alongside a very talented team to serve Disney+ Hotstar users in India and emerging countries is both a privilege and an honour.”
 
In a career spanning 26 years, he has also worked with XA Network, Affle UK and The Gallup Organisation. 
Source:
Campaign India

Related Articles

Just Published

1 day ago

BQ Prime merges with NDTV Profit

Aims to break the business news clutter through this consolidation by providing insights and actionable financial advice at scale for its audiences

1 day ago

Step beyond tokenism when advertising for people ...

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

1 day ago

HDFC grants Kapil Sharma, Tiger Shroff, and ...

Watch the films conceptualised by Wondrlab here

1 day ago

Agency of the Year 2023 winners: Asia-Pacific/Network

See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards