5 years ago| article
Aims to be a one-stop destination for OTT content with a single login and subscription ID model
Nov 03, 2022 05:11:00 PM | Article | Campaign India Team Share -
Watcho has announced that it will offer OTT content through a single login and subscription ID on DishTV.
Viewers will be able to view content from platforms such as Disney+ Hotstar, Zee5, Sony LIV, Lionsgate Play, Hungama Play, HoiChoi, Klikk, EpicOn, Chaupal, and Oho Gujarati.
As an introductory offer, (available for a limited period), DishTV, D2H, and Siti Cable subscribers can avail of the new service for a month, without paying any additional cost. Once subscribed, users would have the flexibility of accessing the OTT content on mobiles, tablets, laptops, and TV through the app or web.
Anil Dua, group CEO, Dish TV India, said, “As pioneers of DTH technology, Dish TV India has played a significant role in changing the Indian television landscape. With rapid digitisation, evolving consumer preferences, and a paradigm shift in the industry dynamics, we are moving a step ahead by aggregating video streaming apps (OTTs) and thereby expanding Watcho’s offerings. With Watcho’s new service, we have strengthened our OTT content distribution platform by creating a single subscription gateway that delivers amazing value and convenience to our subscribers. With the introduction of these new services, we intend to make Watcho a one-stop entertainment destination with original content, linear TV and on-demand diverse entertainment anytime, anywhere, and on any screen.”
Sukhpreet Singh, corporate head – marketing, DishTV India and Watcho, said, “Watcho– Our home-grown OTT platform has been steadily growing its reach and crossed the 60 million plus downloads mark at the end of the FY Q1 2022. The platform has been working towards carving a space for itself in the competitive and energetic streaming video services industry. OTT Industry is brimming with multiple OTT apps, which leave consumers struggling to search for the preferred content. To address these consumer challenges, we are introducing the Watcho OTT aggregation service that will augment overall digital content consumption at an affordable price point. With this, we want to democratise the accessibility of various OTT platforms from a single platform.”
Vivek Arora, head alliances and partnerships, ZEEL - South Asia, said, “At Zee5 our endeavour has always been at expanding our presence, democratising content consumption and making it accessible to audiences across markets. We are happy to partner with Dish TV for Watcho which aims at broadening the horizons of digital content consumption in India. Zee5 offers an invigorating slate featuring diverse content across genres along with catch-up Tv, old classics and blockbusters across languages. We shall continue to strengthen our connect with the audiences through innovations and alliances, offering unique entertainment exposures for an enhanced experience on the platform.”